In order to guarantee perfect consultation and service for FRITSCH Laboratory Instruments worldwide, FRITSCH Milling and Sizing cooperates with representations around the globe. One of our partners Benelux Scientific from the Netherlands has introduced a FRITSCH microsite in order to market FRITSCH Laboratory Instruments even more effective in the Netherlands.
Customers worldwide can – besides the regular FRITSCH homepage – also visit the homepages of the respective representations and find information about FRITSCH products in their corresponding language. Benelux Scientific from the Netherlands even went a big step further: they built a microsite optimized for FRITSCH Laboratory Instruments. In web design a microsite is considered a “trim” website with few sub-pages and a low navigation depth within a larger website. The microsites are visually independent from the actual website and form an autonomous small website with a common theme and design. Orange, blue and white dominate the regular homepage of BENELUX SCIENTIFIC, but the microsite works with the well-known FRITSCH colour design of black, red and grey and immediately signalizes “FRITSCH territory”.
The microsite is visually very appealing and easy to navigate. The main menu contains five categories: home, products, theory, downloads, search and the diverse subpages are clearly structured and offer a lot of information centred on laboratory instruments.
Also tried and proven features like for example the product finder - a familiar element from the regular FRITSCH Homepage - has been revised and incorporated.
Contacting BENELUX SCIENTIFIC directly is quickly and specifically possible on all levels of the microsite. Benelux Scientific, which invested a lot of time and work in the new site, now hopes to gain many new customers for FRITSCH products. The unanimous opinion of FRITSCH Milling and Sizing: “it is a really well-done site”. Visit the new microsite:
Additionally, Benelux Scientific also features detailed information on these satellite sites: